Valuable vibes at the Christmas and trade fair
Bratwurst and mulled wine, twinkling lights, and special gift ideas: In December, meeting up with friends at the Christmas market is simply a must. Almost like at POWTECH TECHNOPHARM in autumn, isn't it? Admittedly, it's usually warmer and less wet. And apart from catching up with old friends, there are many other good reasons to visit the fair. But one thing applies to both the market and the trade fair: They are simply not the same thing virtually.
Let's start off on a sober note: Visitors to German Christmas markets spend around three to five billion euros every year. An impressive sum. Even more important for many cities: the pre-Christmas atmosphere attracts visitors from far and wide, even international visitors, totalling over 160 million a year. There are also many soft factors in favour of the mulled wine-filled stalls: Christmas markets contribute to cultural identity and promote community and interaction, albeit less soberly.
Do you know what I'm getting at? Even at trade fairs, it is not only, or even primarily, the products that attract the public. At least as important is the opportunity to meet and exchange ideas, not only with the people you meet regularly anyway (because you already have a good business relationship), but also with those who are rarely seen. There is even the opportunity to meet new people. Informal chats are particularly good. A visit to a trade fair is also really efficient because - according to a recent Auma study - it replaces an average of five business trips. And yes, many trade fairs - such as POWTECH TECHNOPHARM - also contribute to the identity of one's own industry or the community of experts in a particular field.
Meet, exchange ideas, network: At POWTECH TECHNOPHARM this is possible across industry boundaries.The unifying vibes at the market and trade fair are not dampened by some negative messages: inflation, too little gross in your pocket, perhaps even the threat of unemployment cannot be averted with a visit to the Christmas market. But it might just open up new opportunities. And a shot of confidence belongs in every punch alongside alcohol. At the trade fair, it might just be the surprising encounter with an expert from an industry that you hadn't even thought about when it comes to the economic progress of your own company or your personal success.
Sensors and screening technology side by side
This is particularly likely at cross-sectional trade fairs such as POWTECH TECHNOPHARM. In contrast to competitive events, the exhibits of automation and measurement engineers, safety technicians and logistics specialists stand right next to those of mechanical and process engineers. Visitors looking for industry solutions, for example for the food industry, may find a supplier of pharmaceutical technology that they didn't even have on their radar - and would never have met at the relevant industry trade fair.
Those who have said goodbye to pigeonholing will benefit in particular from new, unplanned encounters. In Nuremberg, there is a particularly good opportunity to meet people with vision and foresight. Visitors meet exhibitors, visitors meet visitors and exhibitors meet exhibitors - contacts lead to co-operations and you realise that together you can achieve a surprising amount. That's why it's not just the direct product and technology experts that you meet at the trade fair stands. Strategists and managing directors are also drawn to POWTECH TECHNOPHARM. Here they can strengthen customer relationships like nowhere else. And meetings and open dialogue with (potential) partners from across the EU lay the foundations for growing together, strengthening the European single market and standing up to the competition.
Experts transform ideas into practicable solutions
This works much less well virtually - as the real-live abstinence during the coronavirus pandemic has amply demonstrated. What also works a hundred times better live than virtually are demonstrations of new products. Sophisticated technology needs to be touched, ideally experienced in operation, or tried out. No video can show in the same depth what really matters. Above all, however, the product expert at the trade fair can really respond to the visitor's questions - quickly and directly. Conversely, the visitor has the opportunity to go directly to the competitor with the same problem. These are the best prerequisites for finding the ideal technology for your own requirements. Because at POWTECH TECHNOPHARM you will not only find promising ideas, but also competent experts who will turn them into solutions.
Lectures at the Stagetalks specialist forums, practical or in-depth at the PARTEC Congress, provide special inspiration. What could be better than coming home with a creative idea for a solution to a problem that you didn't even think was possible when you registered for the trade fair? Incidentally, POWTECH TECHNOPHARM offers this kind of inspiration all year round: for example, in the virtualtalks online seminar series or in the exclusive technical articles in Industry Insights. Conversely, exhibitors also receive unexpected impulses, for example when they receive feedback on their products from visitors from ‘new’ sectors such as battery mass production or new food development. Taking this back home for product developers can be more valuable than 100 e-mail contacts.
Networking and practical experience grow at every trade fair - this applies to visitors and exhibitors alike. At the beginning of the new year, both can already get an idea of what POWTECH TECHNOPHARM 2025 will look like. With the usual exhibitors and a whole host of new ones. With new additional topics (keyword pharmaceutical technology) and in new halls. Who will stand where and next to whom? Exhibitors still have a good chance of influencing this until stand confirmation in January. Father Christmas and Father Christmas fulfil wishes - and the POWTECH TECHNOPHARM team is always happy to help.
