Powerful drive from overseas
The internationality of POWTECH TECHNOPHARM is set to grow further. The Exhibition Director sees great potential in Brazil, China and Greece, where the NürnbergMesse Group already organises trade fairs that are closely related to POWTECH TECHNOPHARM. The subsidiaries in India, North America, Austria, and Italy are also ready to promote more visitors and exhibitors from their markets in future. And the support is not a one-way street.
The NürnbergMesse Group is represented worldwide with subsidiaries (orange) and foreign representatives in over 100 countries.Around 40 per cent of visitors to POWTECH 2023 came from abroad, primarily from Austria, Italy, and Switzerland. However, China and Türkiye are also on the top ten visitor list. The proportion of international exhibitors is even higher at 43 per cent.
‘We want to become even more international,’ says Marianny Eisenhofer, Director POWTECH TECHNOPHARM. Together with the NürnbergMesse Group's marketers, she is currently working on an action plan with the aim of attracting more visitors from all over the world to Nuremberg for POWTECH TECHNOPHARM 2025. ‘We also want to further increase the number of international exhibitors,’ she says, outlining the other goal.
The conditions are good. The NürnbergMesse Group is one of the 15 largest exhibition companies in the world - with over 120 trade fairs worldwide, numerous international subsidiaries and foreign representatives. This creates platforms for exhibitors to tap into new regional markets or find partners.
Fine chemicals expertise from South America
The organisers of POWTECH TECHNOPHARM are looking primarily to China, Brazil, and Greece. NürnbergMesse and its subsidiaries already organise trade fairs there that overlap significantly with POWTECH TECHNOPHARM. ‘In Brazil, these are primarily the international exhibitions FCE Pharma and FCE Cosmetique, with whose organisers we want to exploit synergies in future. Both are dedicated to technologies for processing fine chemicals, which includes containment, automation, and packaging in addition to machinery and systems, for example,’ reports Eisenhofer.
In particular, the intensification of the offerings for the pharmaceutical industry will make POWTECH TECHNOPHARM 2025 even more interesting for visitors to these trade fairs. Both will take place in parallel in São Paulo from 10 to 12 June 2025. In future, the aim is to increase visibility in the Brazilian market, both in real terms at the trade fairs there and virtually on social media platforms. Conversely, the Brazilian events should also benefit from visitors and exhibitors from Germany, supported by the Nuremberg trade fair team.
With its exhibitions and congresses in the economic metropolis of São Paulo, NürnbergMesse Brasil covers the important growth sectors of the Brazilian economy, including FCE Pharma and FCE Cosmetique.
NürnbergMesse China organizes exhibitions and congresses, including IPB China for the powder and bulk solids industry.Renowned IPB in Shanghai
The Chinese subsidiary is already doing a lot to ensure the success of the POWTECH TECHNOPHARM trade fair - and the latter in turn contributes to the success in China. As the ‘International Processing trade Fair for Powder, Bulk Solids and Fluids’, IPB 2025, which is being organised in Shanghai for the 22nd time, is thematically similar to the corresponding trade fair in Nuremberg. Technology for pharmaceutical production, explosion protection and markets such as batteries also have their place here and there, for example at the IPB Conference. It is therefore not surprising that a number of renowned German and international exhibitors have presented at both trade fairs in recent years. From 21 to 23 July 2025, numerous participants from as many industries as at POWTECH TECHNOPHARM will once again visit the Shanghai World Expo Exhibition & Convention Center. According to Marianny Eisenhofer, this will be an opportunity to show visitors and exhibitors the additional potential that POWTECH TECHNOPHARM can offer them.
Greek FOODTECH aims towards south-east Europe
FOODTECH in Greece is another event whose product range overlaps with that of POWTECH TECHNOPHARM. It is one of the eight trade fairs organised by the exhibition and publishing company FORUM S.A., which has been part of the NürnbergMesse Group since 2019. The food industry has always been one of the most important target sectors of POWTECH TECHNOPHARM. FOODTECH will take place alongside Global Pack, next time from 7 to 10 November 2025 at the Metropolitan Expo in Athens. Both mainly attract visitors from south-east Europe, including plant operators, quality managers and development engineers.
In addition to technology for food production and safety, exhibitors will also be presenting Industry 4.0, automation, and robotics solutions as well as service offerings and ingredients. In addition to POWTECH TECHNOPHARM, the Nuremberg trade fairs FACHPACK and BrauBeviale also overlap with the double trade fair.
Visibility in other international markets
Ensuring visibility in each other's markets and thus attracting additional visitors - the other subsidiaries of NürnbergMesse, where no event with thematic overlaps with POWTECH TECHNOPHARM has taken place to date, can also do this. ‘Our colleagues from NürnbergMesse India, NürnbergMesse NorthAmerica and NürnbergMesse Italia are already very valuable when it comes to supporting interested exhibitors or visitors in organising their presence in Nuremberg,’ says Marianny Eisenhofer. ‘India in particular, but also North America, still harbour great potential for exhibitors and visitors. NürnbergMesse is well established in India with twelve trade fairs. Paintindia, HPCI India with its focus on home and personal care ingredients, Alucast and many other Indian trade fairs can, for example, function as multipliers to publicise POWTECH TECHNOPHARM. The same goes for embedded world North America and Focus on PCB in Italy.’
At the NürnbergMesse Global Meet in July 2024, many new ideas were born on how to make greater use of synergies and create new ones. Various activities are now being prepared to further revitalise the NürnbergMesse Group's events in 2025 and drive international success. Eisenhofer is delighted: ‘All of the teams from the international trade fairs that are involved in the POWTECH TECHNOPHARM themes are on board and are working hard.’ She plans to reveal more at the beginning of next year. Visitors and exhibitors at POWTECH TECHNOPHARM will then find out what additional added value they can expect from the international character of NürnbergMesse.
